"Kelloggs Frosted Wheat" cereal contains beef
gelatine, making it unsuitable for veggies, Hindus,
and those avoiding beef products after BSE. I have
complained to their customer services department and
they tell me that this is (by implication purely for
cosmetic reasons) to give a "bloom" to their product!


Mars sensibly did a U-turn on their non-vegetarian
confectionary earlier this year. Now it is Kelloggs
turn to do a U-turn and alter their ingredients.

Please contact Kelloggs on 0800-626066 or e-mail via
http://www.kelloggs.co.uk/contact/generalenquiry.aspx
(not the product complaint form intended for things
you have already bought) asking them to replace this
ingredient with something acceptable to vegetarians.

Also copy this e-mail to all your contacts, write to
newspapers and radio stations about this. Veggies
need to be aware that even the most innocent looking
products can contain meat derivatives!